Case Study: Staying Safe for Back-to-School
4 days ago
A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...
Continue ReadingCase Study: Shop 'til You Drop
Sep 27
A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...
Continue ReadingCase Study: A Not-So-Silly Idea
Sep 5
An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...
Continue ReadingCase Study: The Big Picture
Aug 15
Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...
Continue ReadingCase Study: Resort Incentive Yields Oceans of Opportunity
Jul 31
A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...
Continue ReadingCase Study: Bake in Business
Jul 24
Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...
Continue ReadingCase Study: Rock out on the Run
Jun 3
Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...
Continue ReadingCase Study: Lunchtime Appreciation
Mar 23
Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...
Continue ReadingCase Study: A Shoe-In
Mar 16
Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...
Continue ReadingCase Study: Create Your Own Reality
Feb 16
Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...
Continue ReadingWooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler
Feb 9
What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...
Continue ReadingCase Study: College Fair Giveaway
Jan 18
Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...
Continue ReadingCase Study: Jamming Out
Nov 19, 2023
A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...
Continue ReadingCase Study: These Calendars Aren't Week
Nov 4, 2023
Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...
Continue ReadingCase Study: Brighten Their Day
Oct 13, 2023
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...
Continue ReadingCase Study: Safety First
Sep 21, 2023
Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...
Continue ReadingCase Study: Getting Bent out of Shape for More Business
Sep 13, 2023
Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...
Continue ReadingCase Study: Save the Date, Save the Day
Aug 15, 2023
Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...
Continue ReadingCase Study: A Spoon-taneous Promotion
Jul 2, 2023
Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...
Continue ReadingCase Study: The Write Way
Jun 2, 2023
Item: WideBody(r) Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range o...
Continue ReadingCase Study: Where Has Your Pen Been?
May 18, 2023
Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...
Continue ReadingCase Study: Work it Out!
May 11, 2023
A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...
Continue ReadingCase Study: Raise Your Glass
Apr 27, 2023
The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...
Continue ReadingCase Study: Sign the Deal
Apr 19, 2023
In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...
Continue ReadingCase Study: The Write Stuff
Jan 31, 2023
Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...
Continue ReadingCase Study: Go Green or Go Home
Nov 2, 2022
Item: goingreen(tm) Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service...
Continue ReadingCase Study: A StuPENdous Promotion
Oct 26, 2022
Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...
Continue ReadingCase Study: Put That on Your Calendar!
Oct 19, 2022
Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...
Continue ReadingCase Study: This Event Needs More Cowbell
Sep 20, 2022
Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...
Continue ReadingCase Study: Snap a Pic!
Aug 28, 2022
Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...
Continue ReadingCase Study: Spec-Tacular Promotions
Aug 21, 2022
Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year's Spring Break in Jamaica for an MTV event t...
Continue ReadingCase Study: Promo'd to a Tee
Aug 13, 2022
As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities...
Continue ReadingCase Study: Let the Games Begin!
Aug 6, 2022
Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...
Continue ReadingCase Study: Fun in the Sun
Jul 30, 2022
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...
Continue ReadingCase Study: Lunchtime Loot
Jul 15, 2022
A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...
Continue ReadingCase Study: Jot It Down
Jun 8, 2022
Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...
Continue ReadingCase Study: A Golfer Giveaway
May 2, 2022
Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...
Continue ReadingCase Study: Snack Pack It!
Apr 2, 2022
Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo(r) Marine Backpack Cooler as a gift with enrollment for customers participatin...
Continue ReadingCase Study: Fewer Tricks and More Treats: Halloween Safety Lanyard
Mar 26, 2022
Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...
Continue ReadingCase Study: Success on Campus
Mar 11, 2022
A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...
Continue ReadingCase Study: Masks and Casks
Feb 18, 2022
When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard(tm) Face Masks i...
Continue ReadingCase Study: Bringing Back the Fanny Pack
Jan 27, 2022
Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...
Continue ReadingCase Study: Back in Business
Dec 28, 2021
A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...
Continue ReadingCase Study: You've Got the Power
Dec 14, 2021
A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. ...
Continue ReadingCase Study: Have a Seat
Dec 6, 2021
As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...
Continue ReadingCase Study: Adventure Awaits
Nov 29, 2021
An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie(r) Adventure Dry Sack 10L was a natural fit for the outdoor lifesty...
Continue ReadingBraving Campground Antics with the SAHARA Sports Bottle
Nov 22, 2021
Camping isn't always a vacation, y'all. Seasonal KOA(r) Work Kampers help KOA owners wrangle feisty RV transients (a.k.a. retirees) for their supper. The least they deserve is a free RV hookup&he...
Continue ReadingCase Study: Custom Caps with a Budget Cap
Oct 31, 2021
Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...
Continue ReadingCase Study: Wine for the Win
Sep 4, 2021
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...
Continue ReadingCase Study: Financial Industry
Aug 28, 2021
Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...
Continue ReadingCase Study: The Weather is Snow Joke
Jul 30, 2021
Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. ...
Continue ReadingCase Study: Sometimes You Just Need to Vent
Jul 8, 2021
Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...
Continue ReadingCase Study: A Cheese-y Promotion
Jun 16, 2021
Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...
Continue ReadingCase Study: Look, Ma, No Hands!
May 4, 2021
Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...
Continue ReadingCase Study: Boosting Trade Show Booth Traffic
Apr 19, 2021
The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...
Continue ReadingCase Study: Insuring Happy Employees
Apr 5, 2021
Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...
Continue ReadingCase Study: Pull Up a Chair and Stay Awhile
Mar 29, 2021
Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...
Continue ReadingCase Study: Pillow Box
Mar 21, 2021
Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...
Continue ReadingCase Study: A Flavorful Promotion
Mar 14, 2021
A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...
Continue ReadingCase Study: A Wedded Keepsake
Feb 28, 2021
Item: JAFFA(r) Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for...
Continue ReadingCase Study: Good Deeds for Kids in Need
Feb 21, 2021
Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising eve...
Continue ReadingCase Study: It's Raining Cats and Dogs
Feb 14, 2021
Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide ...
Continue ReadingCheers! Let’s Sell More Beer!
Feb 7, 2021
Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...
Continue ReadingCase Study: A New Way to Do Cross-Promotions
Jan 31, 2021
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...
Continue ReadingCase Study: Wave Hello to Promotions
Jan 23, 2021
Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...
Continue ReadingCase Study: Yes, We Can!
Jan 9, 2021
Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...
Continue ReadingCase Study: Paw-se and Appreciate the Little Things
Dec 26, 2020
Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...
Continue ReadingCase Study: Do the Wave
Dec 11, 2020
Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...
Continue ReadingCase Study: Improve Sales and Traffic
Dec 3, 2020
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...
Continue ReadingCase Study: Do a Double Take
Nov 26, 2020
Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...
Continue ReadingCase Study: A Getaway Promotion
Nov 11, 2020
A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...
Continue ReadingCase Study: "Single Use" Pens for COVID-19
Nov 11, 2020
In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...
Continue Reading